Sure. Fresh content gives site visitors a reason to come back... but who has time to update their sites every day?
(Actually, with HyperSites Builder, you could give the each department access to modify their own content. While that's unassailably cool, people can still forget to change things as often as they should...)
Far better and more reliable is to come up with a display schedule for site content and set it to run automatically. You might opt to display articles, for example, on a calendar schedule, randomly - or even by things like user rating or the number of clicks something has gotten over a given date range.
Get where we're going with this? Welcome to the next killer app.
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