If different types of users will be coming to the site, doesn't it make sense that the site should give each type what they want?
With HyperSites Builder, you can create as many unique user-types as you want and push different content and pages to each type of user (or even to each user!). Some examples:
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Provide visitors and search engines with general information.
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Have customers log in to see their order history, get special offers, or download files.
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Have employees log in to make changes to the site (globally or to just a single page or type of content), access the Intranet, see traffic stats, view orders, or prepare content for specific customers.
You can even make entirely different navigation for each user type. Seriously. How cool is that?